Bringing Peace to Your Customers
August 22nd, 2006 | Michael Pink
After God enabled vision on day one of creation, He created the heavens from which would flow His authority. In searching Scripture, we can identify seven prominent guiding principles by which His authority is administered. We have already covered that His ways are both just and true. Today, we examine the third guiding principle of peace.
Proverbs 3:17 teaches that God’s paths of wisdom are peace, so as a business owner wanting to emulate God’s ways to your customers, consider bringing peace to them. Most of what we buy is not so much because we want the thing we are purchasing, but rather to obtain its benefits. I don’t want to own a car, but I do because it beats walking ten miles in the rain. I don’t want to buy dinner, but I do want to get out of hunger, etc.
What storms are your customers experiencing that are the kind your business is called to calm? The better you understand the “storm” behind the purchase decision, the better able you are to bring peace (your business solution) in the midst of that storm and calm their rough waters. The better you become at calming storms quickly, the more your reputation grows favorably in the marketplace. People will marvel at your peace-making abilities and want to experience the peace you bring. How do you bring peace to your customers?
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August 23rd, 2006 at 8:14 am
One thing I might like to mention since you are addressing business owners is the responsibility of bringing peace to the organization first, before you can give peace to the customer. What this means to me is a supervisor or business owner that can communicate the needs of the organization clearly, positivly, and be a shining example of Christ in the workplace. If there is no peace among employees or the employee/employer relationship is strained because the employer is difficult or not a good communicator it is hard for the employees to bring peace to the customer. Strife already exists. Make sense? My employer is very difficult to work for. His attitude and emotions are all over the place. I still take personal responsiblity for bringing peace to the customer, but…it would be much easier and more effective if the leader acted like one. Thanks for letting me rant! HA-HA.
August 23rd, 2006 at 8:44 am
Identifying the pain in your prospects is the most important step in successfully turning them into a customer. I like the parallel of the storm and seeing ourselves as agents of peace. One of the best books I have read on the subject is called “The New Solution Selling” and I highly recommend it.