The last of the 7 guiding principles we are going to examine from the “ways” of God found in Scripture is the one described by Habakkuk (3:6) as being “everlasting”. It immediately reminds me of that pink rabbit with the drum selling batteries. What does it mean to be everlasting? Well, that verse literally reads, “The ways of old are His”. What are the ways of old? They are the ancient paths that God ordained that are completely reliable and trustworthy. The wisdom on those paths, last; it does not change with time.

So how do we apply that to our business? Be consistent on things that matter. Yes, you will update your website and marketing pieces and products as technology and circumstances suggest, but be consistent on the eternal parts of what you deliver. These eternal things will continue with you through eternity, like excellence, kindness, generosity, truthfulness, etc.

In my town, there seem to be very few restaurants that deliver quality consistently. I don’t mind the menu changing, but I don’t want the standard to fluctuate wildly. One exception in our town is a place called Simons. It is a small, unobtrusive café that simply makes the best salads, soups, desserts and juice drinks on the planet. Did I mention the scones? If you want to eat lunch there, you’d better not go at lunch time unless you have time to spare; you will either end up eating on the sidewalk or in your car because the place is so popular. Adopt ways that are everlasting (consistent) and watch your customer base grow!

This entry was posted on Friday, September 8th, 2006 at 3:32 pm by Michael Pink and is filed under Selling Among Wolves. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.