“Let the earth bring forth vegetation, the plants yielding seed.” (Gen 1:11) We are examining the implications of God creating vegetation on Day 3 and how that applies to business – especially start ups. You see, God is getting His new enterprise up and running and the first living thing, the first self-replicating thing He creates… is vegetation.

Vegetables are short term investments that yield meaningful, but not windfall returns. They are a staple for our diet, but not usually something we get too excited about. In business, they represent short term revenue. Ask yourself what revenue stream should you build that will be a staple for your business? What clients provide the core of your business revenue? I am not speaking of the top 20% that produce 80% of the revenue. Those are your fruit trees which we will talk about later. I am talking about the day in day out regular, non substantial sales that support your business.

Here’s the deal: if you neglect your vegetable clients, your business will slowly become weaker and any sudden stress factor could really knock your business for a loop, possibly put you out of business. So you shouldn’t ignore the mundane vegetable income stream that sustains your business. Rather, identify the basic activities that sustain your business and pay attention to them.

Join me in the next issue as we look at practical things you can do to grow your vegetable clients and make your business strong. . If you like, you can order the entire 8 CD series with PowerPoint called The Genesis Model.

This entry was posted on Wednesday, November 8th, 2006 at 6:37 am by Michael Pink and is filed under Selling Among Wolves. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.