“…and the fruit tree yielding fruit after its kind, whose seed is in itself.” If you plant a seed of corn, you will get a corn stalk with 2 or sometimes 3 ears of corn, each with hundreds of seeds in return. Seems like a good return and it is. But it’s a one time return. Unless you plant some of the harvest again, you won’t get anymore corn. Fruit trees, however, may take years to produce their first fruit, but once they start producing, they will produce bushels and bushels of fruit, year after year after year – without having to replant.

Vegetable clients represent the short term, quick turn revenue necessary for day to day operations and especially critical in start up companies. Fruit trees represent the long term, larger opportunities that once obtained can feed your company for years to come. For example, there are many folks who have purchased the Genesis Model for doing business from us. While we are grateful for that, in terms of income, it represents a small vegetable for our company. We need our vegetables, but we make our larger payoff from the business relationships (our fruit tree clients) we have established over the years.

For long term profitability, you need to do a good job of managing your vegetable crop daily while simultaneously feeding, watering, pruning and developing your fruit tree opportunities. If you focus only on the fruit trees, you may not survive long enough to eat their fruit.

This entry was posted on Wednesday, November 15th, 2006 at 6:55 am by Michael Pink and is filed under Selling Among Wolves. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.