A Business Warning For Those Who Use Images
Tuesday, January 30th, 2007I just had a rather painful experience with Getty Images. They are a clearing house of sorts for pictures to be used for promotional purposes. We have purchased images from them in the past, but we used one picture on a secondary page of our website that, although we understood it to be “royalty free,” apparently did not mean we could use it free of charge.
It was an honest mistake on our part, but yesterday, we received a letter from their license compliance department making a “Settlement Demand” to the tune of $1,000 and in order to continue using the image, we would have to essentially rent it for hundreds of dollars more per year. Though it had only been on our site for a few months they felt violated. Well, I can certainly understand the need for copyrights and I support the artist’s right to charge for use of their images, songs or messages and I called them to make things right.
What I am warning you about is the heavy handed response I received from Getty Images. After explaining we were one of their paying customers who thought we had downloaded a “royalty free” image, I offered to pay up front for 2 years usage ($600) and even backdate the agreement to the month we first used the image. They wouldn’t consider it. They didn’t allow us to make it right. They wanted to ding us for $1,000 and then still ask for our business. Guess again. I did settle payment with them because I was in error, but I can’t imagine treating my customers like that. Can you? We removed the image from our website – and their name from our Rolodex.
It reminded me of a buffet my wife and I ate at recently. When I walked into the restaurant, I saw the nice spread of food and asked the price for the buffet. I was told $29 which seemed reasonable for what was offered and we never even looked at the menu. When our check came it was for an extra $8 for two desserts. When I questioned the extra charge for the two desserts, which were with the other food on the buffet, I was told they weren’t included in the price and if I had read the small print on the menu, I would have known that. I paid the $8, but have not bought another meal there. I just don’t get their thinking. It seems so short sighted!
To me, Getty Images is just another reminder of wolf-like business practices we need to be aware of so we can be forewarned, wise as serpents and harmless as doves being preserved blameless unto the coming of our Lord Jesus Christ.
