Putting it all Together
January 11th, 2007 | Michael Pink
In John chapter five, Jesus is offering up what is referred to as a four-fold witness. He is faced with skeptics in a world of con artists and religious hypocrites and so He offers four witnesses. Understanding what these witnesses represent and applying the lessons learned can help you establish credibility in the midst of a skeptical marketplace.
The last witness Jesus offered was… “Search the scriptures; for in them you think you have eternal life: and they are they which testify of Me.” So how do we apply that to business? What printed publication or publications do your clients revere? It could be the Journal of American Medicine or Consumer Reports. It might be Success Magazine or a popular newsletter. It doesn’t matter so much what it is as long as the prospect trusts the content and respects the publication.
Get your product, service or company reviewed by that publication. Perhaps advertise in it. Maybe even write an article for them. Being in that publication will carry more weight. For some reason, people assume you have more authority if you are either written about or write in a publication they esteem. It gives you instant credibility.
When you put all four witnesses together: a respected testimonial, the quality of your work, the accepted final authority and a trusted publication, you have a powerful combination for building credibility. Go out and make 2007 your best year ever!
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January 19th, 2007 at 7:23 am
Good insight. This is a truth that I’ve known for a long time, I just hadn’t considered it from a Biblical viewpoint.
In my industry (mortgages) it’s important for me to be seen as an expert. I can also do this be being a student of the local economy and housing market and giving an opinion of where I feel that we are heading. This can be published in newsletters, blogs and passed on to the local news outlets. Only the future can tell how accurate I’ll be, but if I’ve done my homework and sought out in prayer I believe that there will be much truth to what is delivered.
www.integritylending.us/Larry_Morris
February 15th, 2008 at 12:27 pm
Just discovered a complete list of all marked down products at Amazon, sorted by category
and % off, ranging from 50% off to 90% off (thanks Sonja for the effort).
Actually I never thought Amazon would have articles with 90% off, but only in the category
Electronics there are more than 3000 of them - look for yourself, the list is on
Bargain Hunter (which is a blog of a woman who specializes in finding good deals at
Amazon, like Britain’s “Jeanie”).