"Equipping you with Biblical wisdom to win in the marketplace."

What Will You Measure?

June 27th, 2007 | Michael Q. Pink

God counts the stars because it matters. What kind of things can you count in your line of work? I suggest you consider counting/tracking results in your sales process, your marketing process and any other process you have identified in your business because it matters. It can greatly impact your outcome.

If you’re in sales, you might want to start by counting your market size (potential) and then figure out how you can identify the prospects and get them flowing into your sales process. You will need to know not only market potential, but from there, how many you will be able to get enough information on to actually make contact with.

Once you make contact, how many turn into presentations, into sales, into upsells, etc. The point here is a little known fact, that if you can bring a small incremental increase to four or five of the steps, or say 10% improvement, you can increase overall revenue by an easy 50 - 60% and actual profit margins by a much larger factor. But you can’t do that if you don’t track your metrics (count your stars). So here’s my challenge for you today… Identify what things, if you tracked and measured them, would give you the necessary information for you to improve upon them and if you improved in those areas, would have a meaningful benefit in your life. Surely, I am not the only one who needs to do this exercise, so please write in and help the group. Who knows - You might suggest a measurement someone else needs to be mindful of.

6 Responses to “What Will You Measure?”

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  1. Ezra Bobst Says:

    I don’t understand all the mail I receive from you.
    I don’t understand your heart behind it. I believe strongly
    in exhortation and don’t feel that from your messages. I
    don’t know if you pray for me personally or not. I ask
    that you would and send me messages from his heart.
    If you know nothing about me than how can you judge me.
    The flesh judges but the spirit discerns. I don’t know if you
    are passing judgement but if your are you need to check
    your heart. I pray god would correct and establish his truth
    and his heart in your ministry. In the name of Jesus.

  2. Michelle Says:

    Mesurments are critical to the success of any business, it goes back to the know your flocks and herds…

    Ezra (above)—I don’t think that the messages are at all meant to judge, I’ve been recieving the daily e-mails for a number of months now. They tend to jog my memory of lessons learned or give me daily thoughts to ponder, and sometimes just refocus me to what God’s desire is in my business or life.

    God Bless—MLB

  3. Ray Clary Says:

    This is a fantastic reminder of something we all as salespeople should be doing on an ongoing basis. In the hustle and bustle, we many times forget about the simple steps that help us prosper.

    Thank you,

    Ray Clary

  4. LD Says:

    Ezra, you talk about not judging and then you write a judgmental post for all the world to see. Why would you post something so critical instead of sending a private message? If you don’t like the email then delete it. I personally find Michael’s messages to be thought-provoking and inspirational. If you don’t then unsubscribe.

  5. George Says:

    Ezra,

    Michael’s heart is to help us all. I don’t know how you read anything else into it.
    He simply gave us a nugget of wisdom to implement. You should take a bite. If you’re willing and obedient, you’ll eat the good of the land.

  6. Shame Says:

    Be careful how you read, Brother Ezra. Michael’s heart, I suppose, is centered on impacting on people like me what he has learnt over the years.

    Anyway, Let’s get to business brthren.
    The only way to measure progress in business and in life is to count your ’stars’. The only justification to move on in any business is results. Have you ever wondered why the word of God says, And he made the heavens and the earth and behold it was good? I believe after creating God would look critically at his work, if it was good He would move on. Because God is perfect as His word hath shown us, everything He created was good. So I discover that the principle of counting or measuring output started with God.

    How else can we be justified to continue in business unless we are making progress and that progress is measured by results (stars). God’s word says every branch that bears no friut, the Father will cut it off and that Jesus is the vine and we are the branches. So we notice that we are here for results also - winning souls. God is measuring that because for him to find reason for cutting anyone off He has to look at results so who are we not to uphold such a godly principle.

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