"Equipping you with Biblical wisdom to win in the marketplace."

Delayed Greening

July 27th, 2007 | Michael Pink

It’s Rainforest Friday! It’s the day we send out our rainforest report with useful tips for increasing productivity and turning your business and life into a peacefully productive environment where things just seem to work like they were meant to.

Last week we talked about how to synchronize to maximize like so many trees do in the rainforest but today I want to talk about another strategy for keeping the pests at bay that is modeled in the forest. It’s called “delayed greening”. Here’s how it works… The tree shoots out its new leaves which are highly vulnerable, but they come out red in color. They are completely lacking green (chlorophyll) which is what the bugs want to eat. The leaves grow and get strong without being eaten, then once the leaf has matured some and toughened up, the plant injects the green into the leaf. By then, it is protected and the bugs can’t get to it.

In business, so much time is lost because we input valuable resources into something before assuring the infrastructure will be there to support it, or perhaps we simply haven’t done any testing on the product or market research. When we inject our green (cash) into a young, unproven venture, the pests will be quick to come and try to devour the green you have just injected. Test your ideas first. Time is money and money is time in folded form. If you want to protect yourself from the pests, delay the injection of green until the new venture has a little traction and can is more likely to give you the return (growth) you are looking for.

Until next time, be fruitful, then multiply!

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