This is “Rainforest Friday”. As you may have noticed, once a week I use God’s creation for a text book. Romans 1 says that “the hidden things of Him from the creation of the world are clearly seen, being understood by the things that are made, even His eternal power and divine nature.” The kings of the earth came to hear Solomon’s wisdom, much of which he gleaned from the created order. 1 Kings speaks of Solomon saying that “he spoke of trees, from the cedar that is in Lebanon even unto the hyssop that springs out of the wall: he spoke also of beasts, and of fowl, and of creeping things, and of fishes.”

On Friday’s, I take you to the rainforest and share with you the wealth building secrets built into the most fruitful, abundant ecosystem on the planet. Today, I want to begin a series that has to do with marketing principles gleaned from the orchid. Walking through the Panamanian rainforest with our guide from the Smithsonian, I was struck by something she said… “In the rainforest, color is very expensive.”

I thought it was very unusual language for a scientist, so I inquired further. She went on to explain that it costs more energy for a plant to produce color than it does to produce the green you see in leaves. I learned that some trees go so far as to shed all their leaves to preserve energy so they have enough energy to produce colorful flowers. The reason, I was told, was marketing. The trees had to attract customers. They used flowers to do this. Without the birds or the bees or the monkeys checking out their flowers, they would never pollinate and thus not be fruitful. So they spend a significant amount of resources to generate new business. You might call that - advertising.

So the question I leave you with today is: If God thinks it wise to spend resources on marketing, do you think we might be wise to do the same?

Until next time, be fruitful, then multiply!

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This entry was posted on Friday, November 16th, 2007 at 1:15 pm by Michael Q. Pink and is filed under Wealth Secrets of the Rainforest. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Tagged: advertising, color, Marketing, Rainforest