Comments on: The Headline is an Ad’s First Impression http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/ Michael Pink Fri, 04 Jul 2008 21:45:35 +0000 http://wordpress.org/?v=2.5.1 By: Martin Dhludhlu http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12593 Martin Dhludhlu Thu, 06 Dec 2007 07:23:39 +0000 http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12593 i just want you to know that my faith has increased and your mails have tranformed my thinking, soon i will be testifying about what God has done for my business. God bless PS Martin Dhludhlu RSA i just want you to know that my faith has increased and your mails have tranformed my thinking, soon i will be testifying about what God has done for my business. God bless PS Martin Dhludhlu RSA

]]> By: Barbara Lee http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12223 Barbara Lee Sun, 02 Dec 2007 01:07:25 +0000 http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12223 Wonderful article! I'm a graphic designer, so that pitch was just for me! What I like is the name of your business "Selling Among Wolves". Amen! And I'd love to know more about what you've learned. By the way, my web site has only just begun - so check back later! Wonderful article! I’m a graphic designer, so that pitch was just for me! What I like is the name of your business “Selling Among Wolves”. Amen! And I’d love to know more about what you’ve learned. By the way, my web site has only just begun - so check back later!

]]> By: Cheryl http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12190 Cheryl Sat, 01 Dec 2007 14:11:21 +0000 http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12190 Thanks! It is very difficult to convince management of this truth. Where I work we spend the bulk of our time on content for the ad and very little time on the headline. The headlines we are directed to use for the most part do not include a call to action and are WAY to long. I shall continue to pray for wisdom in how to convey the importance to those above me! Thanks! It is very difficult to convince management of this truth. Where I work we spend the bulk of our time on content for the ad and very little time on the headline. The headlines we are directed to use for the most part do not include a call to action and are WAY to long. I shall continue to pray for wisdom in how to convey the importance to those above me!

]]> By: Tia Nielsen http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12126 Tia Nielsen Fri, 30 Nov 2007 20:21:53 +0000 http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12126 Thanks! What a refreshing post. I thoroughly agree. Not that I am an expert. However, a few years back when I was generating press releases (no training, just desperation) for life-altering groups with no name recognition, I stumbled on this same truth in terms of PR. The media didn't know the organization, they certainly didn't know me, and we had no high profile supporters (in their eyes); it came down to the headline on that lowly press release. God arranged for me to learn this because I was an organzier of those events. No one else seemed to realize how earned media (our advertising "budget") worked. You "sell" to the media so they will willingly and accurately "sell" to the public. Advetising is similar--you just get to bypass the media decison makers. Of course, the public is plenty honest about what they like. God in His goodness let me pick up first degree thorn pricks...but I got the point. Thanks! What a refreshing post. I thoroughly agree. Not that I am an expert.
However, a few years back when I was generating press releases (no training, just desperation) for life-altering groups with no name recognition, I stumbled on this same truth in terms of PR. The media didn’t know the organization, they certainly didn’t know me, and we had no high profile supporters (in their eyes); it came down to the headline on that lowly press release.

God arranged for me to learn this because I was an organzier of those events. No one else seemed to realize how earned media (our advertising “budget”) worked. You “sell” to the media so they will willingly and accurately “sell” to the public. Advetising is similar–you just get to bypass the media decison makers. Of course, the public is plenty honest about what they like. God in His goodness let me pick up first degree thorn pricks…but I got the point.

]]> By: Paul Mancini http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12105 Paul Mancini Fri, 30 Nov 2007 13:32:41 +0000 http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12105 It's all about the headline!! Using an effective headline is essential in getting email read as well. Put the main message of your email in that subject line. Everyone reads the subject lines before they decide whether or not they want to read the email. So putting the main message in the subject line gets your message across to the reader before they decide whether or not they want to read it. It’s all about the headline!! Using an effective headline is essential in getting email read as well. Put the main message of your email in that subject line. Everyone reads the subject lines before they decide whether or not they want to read the email. So putting the main message in the subject line gets your message across to the reader before they decide whether or not they want to read it.

]]> By: priscilla castellano http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12104 priscilla castellano Fri, 30 Nov 2007 12:59:19 +0000 http://www.sellingamongwolves.com/blog/2007/11/30/the-headline-is-an-ads-first-impression/#comment-12104 I am an interior decorator in Tampa, Florida. I read you daily devoution everytime I receive it. It really blesses me and as the economy has taken such a tumble my business is really suffering. Please pray for me and my business for wisdom and favor. I would like to get involve in a christian business network. My cell # 813 244-1181. Thank you and may the Lord bless you !!!!! Priscilla Castellano I am an interior decorator in Tampa, Florida.
I read you daily devoution everytime I receive it. It really blesses
me and as the economy has taken such a tumble my business is
really suffering. Please pray for me and my business for wisdom
and favor. I would like to get involve in
a christian business network. My cell # 813 244-1181.
Thank you and may the Lord bless you !!!!!
Priscilla Castellano

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