Comments on: Fuzzy Marketing http://www.sellingamongwolves.com/blog/2008/02/26/fuzzy-marketing/ Michael Pink Thu, 07 Aug 2008 20:23:39 +0000 http://wordpress.org/?v=2.5.1 By: Kirk Browning http://www.sellingamongwolves.com/blog/2008/02/26/fuzzy-marketing/#comment-19099 Kirk Browning Tue, 26 Feb 2008 16:27:15 +0000 http://www.sellingamongwolves.com/blog/2008/02/26/fuzzy-marketing/#comment-19099 They say that the ghost of Thomas J. Watson, Sr. walked the halls of IBM after his death. His identity was so certain that as an entrepreneur he was able to define a business and then an industry. And that is despite his famously misreading the market: "I think there is a world market for maybe five computers." The systems that Alfred Sloan put in place defined GM into success. Identity is a template that can define a thing for a long time. Jesus had the best identity of all; strong enough to define the church from its inception for all the future. They say that the ghost of Thomas J. Watson, Sr. walked the halls of IBM after his death. His identity was so certain that as an entrepreneur he was able to define a business and then an industry. And that is despite his famously misreading the market: “I think there is a world market for maybe five computers.”

The systems that Alfred Sloan put in place defined GM into success.

Identity is a template that can define a thing for a long time. Jesus had the best identity of all; strong enough to define the church from its inception for all the future.

]]> By: Paul Mancini http://www.sellingamongwolves.com/blog/2008/02/26/fuzzy-marketing/#comment-19096 Paul Mancini Tue, 26 Feb 2008 15:19:16 +0000 http://www.sellingamongwolves.com/blog/2008/02/26/fuzzy-marketing/#comment-19096 Asking the question "what are you selling?" along with the fuzzy marketing idea "what is that you think you are trying to sell?" and then seeing that question for tomorrow "who are your customers?"..... those concept questions have me asking myself not "what am I selling?" but .... What is it that people are buying? or what fruit are my customers actually consuming? Sure we can say, "Oh that's just semantics." But I would have to say, it's making me re-evaluate "what AM I selling?" I mean.... I think I want to sell XYZ..... yeah I think that's it?!? But really..... the customers answer that question for us. We just need to check the data. And it may be time to check our inventory of product offerings. Here's an example of what I mean. One of the most important things in successful internet search engine marketing is knowing how people are searching. Many businesses who want to get on board with search engine marketing think it's like PUSH marketing (billboards, tv, radio, newspaper). However, it is not. Search marketing is PULL marketing. Basically, people go to a search engine and type in exactly what they are looking for. They are out there waving their hand saying pick me pick me, this is exactly what I want! People actually provide the data one needs to determine what to sell. Many businesses can't get their head around the fact that this is how people are now consuming. So what I mean by check the data is.... with search marketing it's easy because we know what people want to buy. We have reams of data of how they search. For many businesses, they can only check their inventory to see what they are selling. The post from yesterday is right.... McDonalds is in the REAL ESTATE business. They know that wherever they build a restaurant people are going to buy french fries (they checked the data). And yes all this applies to business but I'm speaking more specifically about an individual's life purpose. What is the fruit that people are eating.... fruit that came from you? If you are unclear that you are an apple tree (identity) and supposed to be making apples, then your marketing is FUZZY. Thanks David. Great thought provoking stuff! Asking the question “what are you selling?” along with the fuzzy marketing idea “what is that you think you are trying to sell?” and then seeing that question for tomorrow “who are your customers?”….. those concept questions have me asking myself not “what am I selling?” but …. What is it that people are buying? or what fruit are my customers actually consuming? Sure we can say, “Oh that’s just semantics.” But I would have to say, it’s making me re-evaluate “what AM I selling?” I mean…. I think I want to sell XYZ….. yeah I think that’s it?!? But really….. the customers answer that question for us. We just need to check the data. And it may be time to check our inventory of product offerings.

Here’s an example of what I mean. One of the most important things in successful internet search engine marketing is knowing how people are searching. Many businesses who want to get on board with search engine marketing think it’s like PUSH marketing (billboards, tv, radio, newspaper). However, it is not. Search marketing is PULL marketing. Basically, people go to a search engine and type in exactly what they are looking for. They are out there waving their hand saying pick me pick me, this is exactly what I want! People actually provide the data one needs to determine what to sell. Many businesses can’t get their head around the fact that this is how people are now consuming. So what I mean by check the data is…. with search marketing it’s easy because we know what people want to buy. We have reams of data of how they search. For many businesses, they can only check their inventory to see what they are selling. The post from yesterday is right…. McDonalds is in the REAL ESTATE business. They know that wherever they build a restaurant people are going to buy french fries (they checked the data).

And yes all this applies to business but I’m speaking more specifically about an individual’s life purpose. What is the fruit that people are eating…. fruit that came from you? If you are unclear that you are an apple tree (identity) and supposed to be making apples, then your marketing is FUZZY.

Thanks David. Great thought provoking stuff!

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