It’s Rainforest Friday, where we use God’s creation as a text book for business. One of the most fascinating things to observe in the rainforest is the practice of marketing. It’s what the flowers and orchids do every day. They combine three factors of design, color and scent to transmit a message to a niche market with the purpose of attracting customers to pollinate.

Last week, I spoke of color and how expensive it is for a plant to create, but that it must expend the resources to create color and market its product or it will perish. Without color, we could not see or perhaps only barely see (as in glass) any physical object. In effect, color announces the presence of something, in this case a flower. For all practical purposes, color is to the flower what headlines are to an ad. If the headline grabs your attention, you are much more likely to read the article. Headlines are the ad for the ad!

Read the rest of this entry »