My fellow marketplace warriors…
Here is the invitation I promised you to join me for a meeting this week.  If you’ve been with us for a while, you’ll recall that we held a meeting with David (whose marketing thoughts you’ve probably been reading recently) just a few months ago and had an overwhelming response.

If you’re a newer subscriber, you may not yet be aware that our mission is to help believers worldwide build successful businesses so they can in turn (with their profits and influence) make a significant and lasting impact on the culture within which we live. How you make that difference is up to you. Helping you succeed in that calling is our privilege and our mission.

20-Fold Increase…
Recently, I was evaluating some statistical information related to our business.  It seems like it wasn’t all that long ago (in fact, it was just a couple of years ago) that I was getting excited about the 1,000 or 2,000 visitors coming to our website every month.  When I saw the more recent information, I found out that we’re averaging 10,000 visitors to our site every single week!  This has been due, in large part, to the efforts of David Johnson from Epiphany Marketing, who we retained just over a year ago to help us expand our reach.

Even more than multiplying the number of visitors, what has excited me is when I found out why they’re finding us… David showed me how to view the terms that people are typing into search engines like Google in order to find us.  Wow!  It’s amazing how well-targeted the results are.  We are connecting more than ever with the people who need what we have to offer.

David wants to share information with you…
…about how you can experience similar results.  And, more importantly, how to apply timeless marketing strategy to every facet of your business so that you’re best prepared to create relationships with the people you are reaching out to.  In fact, David would also like to introduce some of the people he’s been training for the last couple of months so you can hear directly from them about what they’ve been learning.

David and I have set aside several time slots Tuesday, Wednesday and Thursday to discuss specific strategies to help you experience similar results. This is not for everyone, but if you want to grow your business using 21st-century strategies, you are welcome to join us. Register here now so you can be sure to reserve your spot on one of these conference calls. (As always, we are limited on the number of callers we can have on each conference call, so it’s a first-come, first-served basis.)

Warmest regards…

Michael Q. Pink

P.S. I know you probably checked your calendar previously, but I urge you to choose your best meeting time now… these calls will fill up quickly!

My fellow marketplace warriors…
I want to invite a few of you to a special conference call at the end of this week. Let me tell you why and then please let me know if you can make it. As you may know, our mission is to help believers worldwide build successful businesses so they can in turn (with their profits and influence) make a significant and lasting impact on the culture within which we live. How you make that difference is up to you. Helping you succeed in that calling is our privilege and our mission.

A mere 18 months ago…
Our business was dependent on me going out somewhere in the world and doing consulting or training. Product sales were minimal and not much of a focus. The revenues generated through our website were limited to five or six hundred dollars per month. Insignificant. I began applying some of the rainforest lessons to business and it grew substantially. Then we retained on a consulting basis, David Johnson of Epiphany Consulting to really help us establish a long term, reliably growing stream of income using the internet.

Last quarter what used to be less than a couple thousand dollars per quarter, was over $100,000 using the internet. That’s 50-fold increase! Our ranking on search engines has also improved significantly, our number of e-mail subscribers has more than doubled, and many good things are occurring. I know there are many of you who could benefit from his knowledge so I asked him last week if he would be willing to get on a conference call with me and share some of his wisdom and experience with you. He agreed with one stipulation…

He wants to focus his input…
…on folks who have an established business or who are responsible for generating leads or demand for an established enterprise. For example, one of his clients is a specialist in the medical profession who got virtually no business off his website and was skeptical that people would come to him via the internet. But… he was wasting money on ineffective advertising and he knew it. About a year later, over 50% of his patients find him from the internet, due to the help David was able to provide.

David and I have set aside several time slots this Thursday and Friday to discuss specific strategies to help you experience similar results. This is not for everyone, but if you want to grow your business using 21st-century strategies, you are welcome to join us. Register here now so you can be sure to reserve your spot on one of these conference calls. (As always, we are limited on the number of callers we can have on each conference call, so it’s a first-come, first-served basis.)

Warmest regards…

Michael Q. Pink

P.S. Get your calendar out and choose your best meeting time now… these calls will fill up quickly!

Today, we continue with guest content from David G. Johnson of Epiphany Marketing.

Yesterday, we talked about getting clear on your identity. Knowing who you are is absolutely fundamental to marketing - no matter what business you’re in. So… what business are you really in?

The Starbucks example is a fun one (thanks for the great feedback, by the way). They definitely sell coffee. They make a variety of beverages. Legal addictive stimulants are in virtually every beverage they make (does anyone really buy decaf?). And they truly create an experience designed to bring pleasure to the senses… to truly entertain. Of course, this is the factor that adds the most value to the commodity they sell and… yes, it’s why people pay more than they have to pay every single day. Starbucks customers are not buying just a commodity. Are yours?

Given that they could key off of any of those options (there isn’t a “wrong” one in the list), do you see the far-reaching implications of their choice? That simple, critical decision will determine virtually everything about the marketing decisions they make. And yet, simple as it is, when you’re working on this for your own business, this step can be one of the most difficult. Why? Because most of us are dealing with some degree of fuzziness about our identity.

If you are fuzzy about your identity… how can your customers and future customers possibly be clear that you are the right choice to meet their needs? Fuzzy logic may be great in mathematics, but in marketing it’s deadly. It’s the difference between nailing the bullseye and missing the target entirely.

Don’t make another marketing decision until you settle this essential question. You’ll get your best results on this work when you pair up with someone outside your business who can serve as a “sounding board.” As my clients and trainees have all heard me say, you can’t read the label from inside the bottle.

Tomorrow: who are your customers?

Don’t miss the upcoming conference call on marketing that David and I will be holding. All the details will be in your inbox shortly!