Hello Friend,

Before you sink your teeth into today’s excellent content from our guest, I want to quickly call to your mind our survey from a couple of weeks ago. Thank you once again to all of you who participated. I told you then that you would be helping to steer where things go. Today’s message is a direct result of your requests for more information about promoting your business, growing your revenue, and also about locating business opportunities!

The list of people that Debra Thompson Roedl has worked with is replete with names you would recognize were I to mention them. She hasn’t just contributed to their success… in many cases, she is responsible for their success. We’ve been connected with her for a little over a year now and space does not permit me to go into detail about how significant she is to our advancement. I know you’re going to enjoy hearing from her this week.

How To Make Sure Your Business FAILS! (Part 1 of 3)

I bet that title grabbed your attention and it should!  With today’s economy you need to do everything you can to ensure that your business SUCCEEDS and does not Fail.  But it is up to you to take action and make it happen!

You see most Christian entrepreneurs who are either starting out in their business or well on their way with their business leave out one key ingredient that can make them or break them and cause them to FAIL.  It is called MARKETING.

These entrepreneurs are not typically trained or educated in marketing.  They don’t even understand how essential marketing is to their business in order for them to start, sustain and/or grow their enterprise.  Can you relate?

In fact… because of this lack of knowledge, the typical business owner’s approach to marketing is “Fire… Aim… and then get “Ready”. And guess what?  They don’t hit the Bullseye with this method.  The less you hit your bullseye, the less money you make and you know what that means… it is just a matter of time before your business fails.  Then what are you going to do?

To ensure success in your business you have to create a new mindset and that is…

Marketing Is A Continuous Process!

Marketing is the foundation of your business and everything else that you do is built upon this foundation.  From your products, to your services, to your customers… marketing is in every aspect of your business and it is a constant process.

When it comes to Marketing your business… I have created a specific System to make sure you succeed and do not fail! It is called the BULLSEYE Marketing Accelerator System.  With this system your approach to your business is Ready, Aim, Fire and then BULLSEYE!

OK folks, I hope today’s message from Debra has served to whet your appetite for much more!  Don’t miss Part 2 tomorrow, as she drills down into the 4 key steps in the illustration. I know you’re going to benefit from it!

Before I turn things over again to David Johnson from Epiphany Marketing, I want to make sure you’ve reserved your spot on this week’s conference calls.  They start tonight!  (And for those outside the US… in just a matter of hours!)

Both Michael and I have written recently about the economy.  Obviously it’s been on the minds of a lot of people, and certainly some industries and regions have been more affected by it than others.  Either way, the battle is definitely heating up — regardless of external economic conditions — especially for those of us who are believers and whose work and purpose is about expanding the Kingdom of God and not just “making a buck.”

I’m not certain (although I do have a few guesses) where this notion came from, but somewhere along the way in the Church, we got this idea that if God is “blessing” your life and/or your business, things will be easy.  You’ve probably heard it.  There’s a “flow.”  Things are “smooth.”  Doors open for you.

Listen, friends.  I don’t want to deny the supernatural power of the blessing — not even in the slightest.  But one thing I’ve learned is that while we may have seasons where there is less pressure, the notion that things will be easy is absolute garbage.  Don’t get me wrong — we can and should experience greater levels of peace and greater freedom from stress, especially in our interior life.  And we can walk in confidence, knowing that we are being led by the Holy Spirit and carrying out the purpose of God for our lives.

But take a look at what Jesus said Matthew 11:12.  Here it is from the Amplified Bible:

“And from the days of John the Baptist until the present time, the kingdom of heaven has endured violent assault, and violent men seize it by force [as a precious prize--a share in the heavenly kingdom is sought with most ardent zeal and intense exertion].”

Let’s face it, if God has called you to the marketplace, then you are on the front lines of taking territory for the Kingdom.  That’s where the battle is the hottest.  Be encouraged today that you are operating in a sin-cursed world system dominated by powers that do not want you to be fruitful nor succeed.  There is and there will be resistance — just like swimming upstream.  But friends, we have access to all the resources of the Kingdom, and we can put them to work today.  If the battle is hot where you are right now, remember the “ardent zeal” and “intense exertion” is par for the course in this fight.  All who take territory will do so because of intentional effort at times when it would be easier to give up.  Take a moment and reach out for help from heaven!

Now, I’m not someone who believes that more revenue is necessarily the answer to every business challenge.  But, if you’ve taken a hit because of changes in the economy or in your business, then here’s a fact: you won’t succeed at fulfilling your purpose (in business or otherwise) unless you connect with those who you are called to serve — those who need what you have to offer.  I urge you to join Michael and I are on our conference calls this week so we can share with you some tools to help you do exactly that.

In the meantime: be encouraged!

“In conclusion, be strong in the Lord [be empowered through your union with Him]; draw your strength from Him [that strength which His boundless might provides].” (Ephesians 6:10)

Friends, as you can tell, David is as passionate as I am about advancing the Kingdom.  There are 4 opportunities to participate in this week’s conference calls.   If you haven’t already done so, choose your best time.  We’ll talk to you then!