“And it came to pass, that when he was returned, having received the kingdom, then he commanded these servants to be called unto him, to whom he had given the money, that he might know how much every man had gained by trading.” (Luke 19:15) Please notice something here… Jesus is giving a parable about Himself. He gives his servants each a pound of money equal to about three months wages. You do the math. He then gives them one simple command… “Occupy till I come.” According to Barnes commentary, “the word ‘occupy’ here means not merely to possess, as it often does in our language, but to improve, to employ in business, for the purpose of increasing it or of making profit on it.”

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God counts the stars because it matters. What kind of things can you count in your line of work? I suggest you consider counting/tracking results in your sales process, your marketing process and any other process you have identified in your business because it matters. It can greatly impact your outcome.

If you’re in sales, you might want to start by counting your market size (potential) and then figure out how you can identify the prospects and get them flowing into your sales process. You will need to know not only market potential, but from there, how many you will be able to get enough information on to actually make contact with.

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