“And God blessed them, and God said unto them, Be fruitful,
and multiply, and fill the earth, and subdue it:” Gen 1:28

Four things. Simple, yet profoundly important for succeeding
in business. Rule number one was to be fruitful. Create
something of excellence, worthy of duplication. Create
something others would want. The better you are at step one,
the more important step two becomes.

Step two is multiply. Don’t try to multiply the franchise,
the product, the service until it is first of all proven to
be fruitful as a stand alone. Once it is proven, you are
ready to multiply. The secret to multiplication is systems.
The better the system, the faster you can multiply. Go back
about 100 years ago when there were hundreds of car
manufacturers in America. They would work hard all day
crafting an original masterpiece of a car. The next day they
would do it all over again. They weren’t multiplying – they
were adding!

Along comes Henry what’s his name and he streamlined the
manufacturing process based on Adam Smith’s economic
philosophy outlined in The Wealth of Nations, where men
focused on one aspect of the production and left the rest to
others. The work was terribly mundane but the pay was the
best in the country and the Ford motor car became the best
selling automobile in the country.

If you have been fruitful with an idea and it is working for
you, it may be time to multiply. If it is, you will need to
set up systems for sales, marketing, accounting,
communication, etc that integrate with each other. If you
need a little help transitioning to the multiplication
phase, drop me a line. I am introducing a coaching program
in a few weeks aimed at helping people do just that and a
lot more.

Speaking of multiplying… last week in Austin, I met a couple
of kingdom minded internet entrepreneurs who are widely
respected for their accomplishments and their walk with God.
One of them, Matt Gillogly has been very successful in
coaching people and shared with me that he is having a three
day event for a small group of folks interested in learning
how to do what he does. I believe the attendance is limited
to about 25 because he will be recording this entire
program.

There will be no pitches for product or upsell to additional
services. Just three days of training on how to run a
successful coaching business. I plan to attend because I
want to know the best methods, systems and technologies
available to help me provide coaching to many of you
beginning in October. If you are a coach or considering that
as a career, you might want to check it out. Maybe I will
see you there. It’s October 2 – 4 in Charlotte, NC.