“And God blessed them, and God said unto them, Be fruitful, and multiply, and fill the earth, and subdue it:” Gen 1:28

You’ve just read the best summary of a business model I’ve ever read. I know some of you got hung up on literalism as if I were somehow suggesting otherwise. Let me be clear, I take the Scripture literally where intended to be literal and allegorical where we are told the text is allegorical as in many of the parables Jesus told.

What I am doing here is encouraging you all to look at a passage of Scripture that is meant to be taken literally and then ask what other applications can be taken from it. For example, what is leaven in the Scripture? Is it something good or bad? It’s both. Jesus used leaven to describe the hypocrisy of the Pharisees and to describe the growth of the kingdom of God.

So while I understand that being fruitful in the above text is a directive to procreate, it can also be applied to creating anything. In business, that could be a product or service. If so, make sure it’s good. Then multiply and distribute it (fill the earth). But how far should you go? May I suggest you subdue your market? That’s the fourth phase. Bring it into subjection. Dominate your sphere. Your sphere doesn’t have to be large, but whatever sphere you are operating in, make it your goal to have dominion in that sphere.