“And God blessed them, and God said unto them, Be fruitful, and multiply, and fill the earth, and subdue it: and have dominion over the fish of the sea, and over the fowl of the air, and over every living thing that moves upon the earth.” Gen 1:28

OK. The basic business model is laid out in four parts…

1. Be fruitful: Create a self-replicable product or service of high quality and value.
2. Multiply: Create the systems necessary to efficiently and effectively recreate that model in multiple markets.
3. Fill the earth: Develop effective and reliable methods of distributorship. This should involve symbiotic and mutualistic relationships.
4. Subdue it: Dominate your market. Control the sphere in which you do business. Lead. Set your vision to be the head and not the tail in the markets you are in.

Now, here’s the bonus lesson. It’s actually in three parts. After God tells Adam and Eve to be fruitful and multiply, fill the earth and subdue it, He adds the idea of having dominion over three other areas. I do believe we are to take that text literally. However, I am also looking for an application to help me succeed in the first four steps.

Consider this… Have dominion over the fish. I believe fish which are in the deep places can be a picture of our deeper, lower nature which we are to have dominion over. This would include appetites of all kinds which are very real and must always be held in subjugation lest we throw our lives away or become ineffective due to poor health.

Consider well the words of Jacob on his death bed when he called his sons together to speak a blessing over them. When he came to Reuben, he said, “Reuben, you are my firstborn, my might, and the beginning of my strength, the excellency of dignity, and the excellency of power: Unstable as water, you shall not excel; because you went up to your father’s bed; then you defiled it: he went up to my couch.” Jacob had great hopes for his firstborn, but because of Reuben’s lack of control over his lower nature (Gen 35:22) he would never amount to anything. Selah.

Note to those in Southwest Florida: David G. Johnson is hosting an intimate gathering of marketplace warriors who want to successfully market their business. It will be this Saturday, September 27^th. I assure you, it will be well worth your time to attend. Click here for details…